Search engine optimization. SEO. SEM.

Search engine optimization

SEO is an acronym for Search Engine Optimization or Search Engine Optimizer.

SEM is an acronym Search Engine Marketing. The difference between them is that SEM can use SEO techniques and/or paid adverts on search engines.

Basically, if a link to your website does not appear in search results when someone searches for something related to the content of your website, you will not have as many visitors and you will not get the results you expected from your website.

What I can do to improve my search engine presence?

1. Having a website with correct code and without erros. If the code of your webpage has errors or isn't coded properly the search engine robots may not be able to read your website. Google, the main search engine, considers responsive websites an advantage. We can help you out.

2. The URLs or addresses that form your website should be descriptive or give an idea of the webpage's content. This is good for humans and for search engine indexing programs visiting your website. For example, it is much better to have a URL like http://www.myshop.com/ladies-sport-clothes/lycra-top.php?id=135 than http://www.myshop.com/item.php?id=135. Here también we can also help. We develop dynamic websites that create explanatory or semantic URLs in our custom designed websites, our online store eCommerce websites and our professional real estate websites.

3. Original and quality content. This part is up to you. It is not that hard! Write on your website about your products, your services and related matters. Think: what would I like to read in a website like mine? What are my customers interested in? write about your products, how to use them, how to get spare parts, how to modify them, or if you are a Real Estate Professional, write about the are where you want to sell real estate property, what ever comes to mind that may be interesting and builds trust. Yes, the golden word today regarding SEO is trust. Show that you are an expert in your field, on your products or services and do this on your website. Yes, on your website, not on social media, place the quality content you generate on your website, under the domain that you control. Then you can spread the word using social media, but don't loose your content. Your qualitiy content must always remain on the website you own. Google admits that it gives high value to original content and copied content websites will be removed from search engine results. Well, we can help you here also we can make your website easy to update so you only have to type, or cut and paste, your text into a form that will upload your quality content to your website.

4. Send Google your Sitemap. A sitemap is a list of URLs or web addresses that are part of your website, it's a kind of warning to the search engine to come and check out your page, especially if you have added new items or products. In the control panels or the websites we develop we include a tool to do this in one click.

5. Check the meta descriptions of the pages that form your website. "Metas" are data about data, they are fields that you can use to tell the search engine what is the most relevant content on each page. In the control panel of your website you can have a set of forms to control these areas. Even better, they will automatically be filled out with the main data on the page, whether it's product from your online eCommerce store or a property in your real estate website. It is always better that you review these texts as your are the expert on your products and services.

Search engine algorithms are constantly changing and professional web programmers are aware of these changes.

A bit of history.

Google Panda Algorithm was introduced in February 2011. It's goal was to erase search results of websites with low quality or duplicate content. It is thought to have affected 12% of the search results.

The algorithm Google Penguin became operational in April 2012. This time it removed websites that had acheived good results with dubious practices, manipulating search results. It has been reported to have affected only 3% of the results, but it is still operational..

In 2012 Google started using Google Now, but only on Android devices that run version Jelly Bean (4.2.2) and recently it is also available for download from the Apple App Store for iPhones and iPads. The basic idea is that Google Now predicts what you need before you enter a search phrase. The algorithm learns from past searches and will display the information you want, but without you requesting it. Google does not use this technique in your web browser search, but it is only a matter of time. This will change many things. What feeds Google Now? What does it scan to predict our needs? it uses our location, searches, gmail, Google calendar and all the Google services we use, such as Google+, etc. A professional website and quality content are the best option to keep your business's relevance on the Internet throughout these changes.

There has been a great deal of abuse with SEO techniques such as hidden text, too many keywords per page, buying links, duplicate content, etc.. The abuse of these techniques altered search results, so Google changed its algorithm and many pages disappeared or fell in the rankings.

Google announces changes to the Penguin algorithm. These changes begin to have some impact during the summer of 2013. This is good news for those who develop quality websites and base their SEO on good content and correct practices. Basically they are going to persevere in detecting abusive SEO practices and make them lose effectiveness. Among the changes they have been mentioned: they will penalize pages that use adverts to transmit pagerank, ie links that have been purchased and are not marked as paid content, they are also working to eliminate the relevance of links placed by spam robots with a new link analysis system. They are going to improve the detection of experts, so if you have some knowledge in an area, don't wait! Add quality content to your website. Your customers will appreciate it and Google may notice it will help you to climb positions in search engine results. We can advise you on how to improve the results of your website for your business.

To mark it's 15th birthday Google has introduced the Hummingbird search algorithm. It focuses on understanding the user and the capacity of responding to longer and more complex searches. The aim of Google is that a users interaction with the search engine increasingly resembles a conversation, this is why they are focusing on understanding more complex language.

SEO today

Google updates its algorithm about 500 times a year, equivalent to 1 change every 17.5 hours. Therefore, the best way to handle this is to use good SEO practices to prevent Google penalizing your website and second, use good content.

Google Pigeon in July 2014, algorithm aimed at providing more useful, relevant and accurate local search results that are closely linked to the signs of traditional web search ranking. The changes will appear within the search results of Google Maps and web search results from Google.

It currently only affects queries in English in the USA and there is no information on the deployment of the algorithm to other languages and countries.

A professional website and quality content is the best option to stay relevant on the internet and not lose out with these changes.

We can assist to improve the performance of your website.

A look into the future

At Pubcon Las Vegas 2013, one of the biggest worldwide SEO events, Google's plans for 2014 were revealed and this gave us clues for Google positioning in 2014. Important points:

  • They insist that to rank well you have to continuously publish quality content.
  • Mobile search results. Due to the great impact of smartphones and tablets in search results the conclusion is that we must continue to focus on this aspect. Therefore, pages that do not look good on a smartphone will suffer a negative impact on their search rankings from a mobile. Tips on this point: It is not advisable to use Flash for smartphones and tablets, Google does not use Flash. And it is not recommended that your entire mobile web traffic is redirected to the homepage of the mobile version, instead of the mobile version of each relevant page, if you do this you will lose positions.

Final thoughts

Good news: all the knowledge you want about SEO is on the internet, it's not hidden, it's not a secret. Google, for example, has many help pages about SEO.

There is no need to abuse any SEO techniques to get good results, but you need to work at it and have patience.

Search Engine Optimization FAQ

Yes and no. For it to work you should have a blog and write quality content. Not just cut and paste text stuffed with keywords. Before having a blog it's good idea to think what shall I write about? make a list of topics you would like to write about. You also would want to write regularly, once a week, a month, every two months. It doesn't have to be that strict, but planning a bit never hurts. And don't forget that a blog is a web page, so keep the above points in mind to get good results.

Blog networks with the sole purpose of spamming or positioning, are also on Google's radar.

If you have different content on each one, yes. Another reason to have more domain names with words that are important to your business is so your competition can not use them to fill them with good content and overtake you.

Google insists that to be well positioned in search results you have continuously publish quality content.

This can help the usability of your website, which is very important for your customers, but not so much for search engines. Remember that too much repitition of keywords out of context is penalized by Google.

Yes and no. Don't write for search engines, write for your customers. If you write a text, read it aloud, if it sounds strange, Google will think so too. An example of keywords overloading that is NOT recommended:

Article about a fast car.

A fast car has big wheels.
A fast car has a great engine.
A fast car can be red or black.

Thanks for reading my article on a fast car.

Professional websites

Posicionamiento web

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