Real Estate SEO as configured on our real estate web pages
By G. Lara & M. Soutto
We have configured the website content manager of our Real Estate web pages to optimize the SEO process so that it is quick and easy to adjust the SEO parameters of a property.
We have developed 100% of the programming of the content manager for our real estate SEO module and websites, so when our clients need to grow or implement new ideas, we can undertake the programming changes that this may require.
To make it easy for the user, we have automated most of the SEO optimization processes so that the end result is optimal SEO for real estate companies.
The key to search engine optimization is always content, quality content and that also has to be well structured on the page. But the content has to be displayed and organized in a specific way to achieve good SEO for real estate.
Once you contribute your quality content, our content manager is programmed so that the SEO content keywords are placed into your web page in an optimal way so that the search engine finds it.
Our Real Estate SEO tool
We believe that the best way to analyze and understand the process when you use our content manager for real estate and the results you obtain is to present a brief example with a practical case and we are going to separate it so that you can see what do you contribute? And what does our programming contribute? to the SEO optimization process.
Practical case
Your part:
- You enter the parameters of the property for sale or for rent: operation (sale or rent), reference, type (apartment, villa, etc.), municipality, province, price, number of bedrooms, number of bathrooms, square meters and a detailed description.
- You add quality images and if you want to you can also add a video.
The content manager part:
- It creates a unique URL combining the parameters to get a readable and informative url, with keywords that the search engine will find and index.
Examples:
https://www.name-of-my-real-estate-website.com/en/for-sale/villa-marbella-malaga_17.php
https://www.name-of-my-real-estate-website.com/en/for-rent/apartment-tarifa-cadiz_8.php - It names the images with real estate SEO keywords.
- First creates a folder, for the first example it would be
/img/marbella-malaga-17/ - Each image has a name created to measure for search engines:
for-sale-villa-img1.jpg
for-sale-villa-img2.jpg - This makes the URL or web locator of each image contain the real estate SEO parameters that can be searched and found by potential clients:
https://www.name-of-my-real-estate-website.com/img/marbella-malaga-17/for-sale-villa-img1.jpg
https://www.name-of-my-real-estate-website.com/img/marbella-malaga-17/for-sale-villa-img2.jpg
- First creates a folder, for the first example it would be
- Metadata is automatically added to the property's web page (specifically within the
<head></head>tags of the HTML code). This data is only read by search engines, they are:<title>ymetaname="description".
Following our example, the metadata would be generated for:
- The title tag or
<title>:
For Sale Villa Marbella Malaga Ref 0007 - And the label with the description or
<metaname="description"... >:
Villa in Marbella Malaga for sale, 1000 square meters. The rest of the text is completed by part of the description that you added when registering the property on the website.
- The title tag or
- Other web page headings are also very important in the SEO settings for the search engine positioning of your real estate website.
- The main header of the page labeled
<h1>that is generated would be:
Villa For sale Marbella 0007 - And the subtitle of the page with the label
<h2>:
Name of your real estate company Ref. 0007
- The main header of the page labeled
- SEO tags that are read by search engines and other programs such as screen readers are automatically added to all the images uploaded to your real estate website. It is important that your website is accessible to search engine crawlers and to all types of devices that need a textual description of the images of your real estate properties on your website.
- With one click you can generate your sitemap and send it to Google. What this does is notify the search engine to inform it that there are new URLs on your web page that you want to be included in the search results. So now you have your real estate SEO work up to date. Quick and easy!
To finish, we leave you a summary with the sole purpose of briefly informing you about sitemaps and metadata, for those who may be starting the path of having their own real estate website and are becoming aware of the extreme importance that real estate SEO configuration has in the positioning and subsequent success of your website.
What is a Sitemap?
It is a file that contains the list of URLs or addresses that are part of your website, they are used to indicate to search engines (such as the Google robot), the pages to crawl.Simplifying, a sitemap is a kind of warning for web crawlers to come to review your website, especially when you add new content, so Google updates the number of pages indexed from your sitemap.
Using a sitemap does not guarantee that all elements of the sitemap will be crawled and indexed, as Google processes are based on complex algorithms. However, in most cases, your website will benefit from having a sitemap and in no case will it be harmed.
What is metadata?
In libraries, museums and large archives in general, they use metadata to sort and quickly and easily access information on books, works of art and much more. On the World Wide Web, metadata is data that describes groups of data that we call computing objects and we come to the consensus that metadata are structured descriptions of a computing object. And each of the descriptions we make is intended to synthesize with a minimum of words the characteristics that differentiate the object we describe. Within our scope of information technologies, metadata is defined 'as descriptive information about the context, quality, condition or characteristics of a resource, data or object that is intended to facilitate their recovery, authentication, evaluation, preservation and / or interoperability'.1
In short, metadata is the minimum information necessary to identify a resource, and therefore, a very good tool that allows us to automate access to data; they are the compass that allows us to identify a computer object and also provide us with information. We take this into account in our website for real estate.
Conclusions on real estate SEO
The structure of the data that make up your real estate website is important to have a good real estate SEO and search engine positioning. With our specific content manager for real estate websites, the SEO data is structured automatically: generating specific tags and codes for search engines, renaming images and urls in a descriptive way for both human users and search engines. Everything will be well labeled.
Of course, all the URLs, texts, headers, etc. that are automatically generated by the content manager of your real estate website SEO optimization are done so for all the languages in which your real estate website is showing (Spanish, English, German, etc).
It is all programmed by us, so the real estate SEO is 100% configurable for your real estate properties, whether for a large or small real estate agency or if you are an independent real estate agent, with your knowledge of the business and our design and programming arts you will have a usable, attractive website with a powerful real estate SEO engine for search engines to find you and rank you.
It is a matter of joining forces and not giving up until you get the desired results.
Legend
- HTML is the acronym that stands for Hypertext Markup Language.
- SEO is an acronym for Search Engine Optimization.
- URL is the specific address of a page on the internet. URL is the acronym for Uniform Resource Locator.
- Metadata (metadata from Greek "after") and data Latin plural of 'datum-i' which is "what is given", "data", which means "beyond the data"; In general, metadata is understood to describe a group of data or resources.
Sources
- 1 Introduction to Metadata, J. Paul Getty Trust.
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Categories: Real Estate website design
Tags: real estate, search, SEO